Farmers
We provide a fair, transparent, and structured procurement mechanism for your produce. By adding value through brands like Happy Chips, we ensure assured market access and timely payments for your hard work.
Why Partner With Us?
- Procurement at fair and transparent market prices
- Reduced burden of transportation and marketing
- Assured market access and timely bank payments
- Access to high-yielding and pest-resistant seeds
- Improved income stability and value realization
- Strategic location with easy access for regional farmers
PROCESS
How It Works
Our simple 4-step process designed to be farmer-friendly and transparent.
01
Registration
Register as a partner farmer through our field agents at Nobding or Phobjikha to access our integrated support network.
02
Collection
Deliver your harvest directly to our Nobding facility, reducing transportation costs and improving market access.
03
Grading & Weighing
Every batch is weighed and graded using transparent quality standards to ensure fair pricing and product consistency.
04
Secure Payment
Receive timely and secure payments at fair market prices, providing income stability and eliminating unnecessary middlemen.
Required Standards
Acceptance Criteria
- Mature tubers with firm skin
- Free from diseases and pests
- Properly cured (skin set)
- Minimum dirt and foreign material
Rejection Criteria
- Excessive mechanical damage or cuts
- Soft rot or signs of fungal growth
- Green potatoes (high solanine)
- Frost damage or excessive sprouting