HAPPY
CHIPS
Bhutan's first potato chips brand by NOB Bhutan, supporting our farming community by adding value to every harvest.
The 3-Pillar Strategy
INTEGRATED
AGRI-Ecosystem
Aggregation & Storage
1,800 MT capacity ensuring year-round supply stability and seasonal price protection.
Happy Chips
Bhutan's first potato chips brand, converting highland harvest into premium snacks.
Precision Farming
50-acre high-tech commercial farm pioneering blueberries, saffron, and mechanized potatoes.
The Brand
BHUTAN'S
FIRST CHIPS
Experience the crunch of the Himalayas. Our Happy Chips are processed with precision, honoring the hard work of our local farmers.
WHY NOB
BHUTAN?
Roadmap
FUTURE
PROCESSING
HORIZONS
Frozen French Fries
Scaling Bhutan's first IQF (Individual Quick Freezing) line for regional QSR supply.
Potato Starch & Flour
Utilizing grade-C produce for industrial-grade gluten-free flour and starch exports.
Vacuum Fried Chips
Low-oil, high-nutrient processing for health-conscious global markets.
Cold Chain Expansion
Solar-powered satellite hubs across the Highlands for harvest preservation.